SGA Dental Partners

Google Ads: Monthly Spend and Cost per Conversion

At a glance

By spend cohort

Cohort = a practice's average monthly spend in its active months

Cost per conversion by cohort

Columns exclude soft-conversion accounts; the dark tick is the figure as reported

Share of practices vs share of spend

Where the practices sit and where the dollars go

Spend vs cost per conversion

Each dot is a practice · log scales · hover for detail

All practices

Method and caveats

SGA Dental Partners · Growth Studio